GTM Advisory for Founders Who Are Ready to Sell.
I help early-stage B2B startups build the revenue infrastructure they need to grow - from founder-led sales to repeatable pipeline.
Currently working with a limited number of founders backed by Andreessen Horowitz, Y Combinator, SPC, and more.
About
I'm Aidan Steinbach. I've spent my career at the earliest stages of high-growth fintech startups - from early sales employee at a Series A company, to one of the first sales hires at a hypergrowth startup in San Francisco, to helping build and train the GTM team at Rho from the ground up. I've operated as an IC, advised on RevOps, and been in the room for hiring decisions. My focus is the 0 to $2M ARR window: helping founders sell better themselves, or building the system that lets them hand it off.
How I Help
- 01
GTM Strategy
ICP definition, positioning, sales motion design, and first hire planning.
- 02
Revenue Execution
Outbound playbook, pipeline building, and deal coaching.
- 03
Fractional Advisory
Ongoing strategic support for founders who need a thought partner, not a full-time hire.
Who This Is For
I work exclusively with B2B founders in the pre-seed to early Series A stage. If you're doing founder-led sales and it's starting to break - or you're ready to build a repeatable motion and hire your first rep - this is the conversation to have.
Work With Me
I take on a small number of engagements at a time. Intro consultations are $150 to ensure we're both spending our time well. Fill out the form below and I'll be in touch within 24 hours.